Your venue. Our platform.
More demand.
Salt & Pepper helps quality event venues, caterers, photographers, decorators, musicians, makeup artists and more get discovered by customers who value standards over price. Two partnership paths — both with zero upfront cost.
Every industry has gone digital. Events hasn't.
Retail has Flipkart. Hotels have MakeMyTrip. But if someone today wants to book a venue for a wedding or a corporate dinner — they're calling contacts, asking friends, visiting in person. The venues that get found are the ones someone happened to mention. That's not a market — that's luck.
Six reasons your venue wins with Salt & Pepper.
Every benefit works from day one. No waiting. No minimum volume.
Digital transformation
Salt & Pepper replaces phone calls, WhatsApp negotiations, and cash-based bookings with a professional platform — booking engine, digital contracts, customer CRM. Your business runs even when you are not at the venue.
National visibility
The moment you join, your venue is searchable by customers across India — corporate planners, association secretaries, families planning weddings, NRI customers booking from abroad. Geographic limits disappear.
Dynamic pricing
Booking patterns, seasonal demand, local event calendars — Salt & Pepper's platform helps you price right at the right time. Dynamic pricing, like a flight ticket: peak up, off-peak down. Every date earns its maximum.
Customer diversity
Corporate buyers running quarterly offsites, institutional clients ordering regular catering, premium families planning milestone celebrations, associations hosting annual events — segments you cannot reach alone.
Loyalty & referral engine
Every S&P customer earns 1% back on every booking — automatically. They have a financial reason to return to S&P venues. When a guest refers a friend, that friend gets ₹500 off their first booking. Word-of-mouth at scale, with an economic engine behind it.
Google reviews, systematically
After every well-rated event, Salt & Pepper automatically prompts the customer to leave a public Google review. Most Guwahati venues have fewer than ten reviews online. S&P's target is 50 reviews at 4.5★ for your venue by end of Year 1 — a permanent reputation asset that works long after each event ends.
Software is half of it. Here's the human layer.
Two salaried Salt & Pepper employees — not a helpdesk, not an outsourced call centre — whose job is to make this work on the ground.
Relationship Manager
Customer side. Finds clients, manages enquiries, and qualifies every lead before it reaches your venue. Every S&P booking that lands on your calendar has been reviewed by a person — not just accepted by an algorithm.
Partner Manager
Your side. Your day-to-day contact for everything S&P-related. Onboarding, calendar conflicts, issues on the day, feedback on what the platform should do differently. If something goes wrong with an S&P booking at 8pm on a Saturday — the Partner Manager picks up the phone.
We don't know your world. Yet.
We haven't run a wedding. We haven't managed a banquet kitchen or handled a 300-guest corporate dinner. You have. That gap is real — and we're not pretending otherwise.
What we know is software, data, and how to build platforms that connect the right customers to the right businesses. The events side — the seasonality, the client expectations, the things that go wrong on the day — that knowledge lives with you.
The three venues we're starting with aren't just our first customers. They're the people who will shape how this platform actually works. We're here to learn, and to build what the market actually needs — not what we assumed it needed from a desk.
"The three venues we start with are partners — not test subjects. Everything they tell us that doesn't work gets fixed."
What we commit to
- Listen before we build
- Fix what doesn't work — fast
- Never assume we know better than the venue
Every part of the occasion. From day one.
Salt & Pepper launches with venues, food catering, and every major event service category — all under one platform.
Venues & food catering
Event venues, banquet halls, and food caterers — bookable via the platform with digital contracts, structured payments, and performance data.
Photography & decoration
Verified photographers, videographers, decorators, and florists — booked alongside the venue in one checkout. Quote, confirm, and get paid through S&P.
Music, styling & more
Musicians, entertainers, makeup artists, fashion designers, and priests — every service category an occasion needs, aggregated through verified partners.
See the partner side of Salt & Pepper.
Three partner apps, one platform. Pick the one that matches your business and click through the live prototype.
List your venue. Keep your operation.
Bookings, digital contracts, and performance data — all in one app. Your existing catering stays untouched. The platform brings the demand.
From enquiry to first booking in days.
Apply
Send us a note at partner@saltpepper.ai. Tell us about your venue or service and the volume you currently handle.
Quality check & onboarding
Salt & Pepper reviews your operation — standards, capacity, existing reputation. If it's a fit, we install the IT setup at no cost, give you access to the partner console, and start listing on the customer app.
Start receiving bookings
A booking arrives on your tablet with event date, guest count, package type, and any special notes — plus a WhatsApp notification. One tap to confirm or flag a conflict. Calendar blocked immediately. On event day, Salt & Pepper's catering team coordinates the food; you manage the venue side. Payouts and booking history visible on your Earnings tab — no chasing, no calls to accounts.
Grow — or convert
As your platform demand grows, venues with the potential for a Salt & Pepper-operated HACCP kitchen can discuss converting to a Managed Kitchen Partnership — with end-to-end kitchen operations handled by Salt & Pepper.
Launching in Guwahati first.
If you run a venue, catering operation, or event service in Guwahati and care about quality — we want to talk.