Built by operators.
Not listers.
Salt & Pepper is an AI-native event services marketplace. Food catering is operated directly through Salt & Pepper-managed HACCP kitchens. Every other event service is delivered through verified partners. One booking. One platform. One point of accountability.
Own the event occasion.
Every city. Every customer.
Validate, launch, scale, expand. Guwahati is the proof of concept; the playbook is the product. List quality venues first, convert the best ones into Salt & Pepper-operated kitchens, expand to direct customer bookings — then Dibrugarh, then pan-India, replicated city by city until Salt & Pepper is the platform that owns every event occasion.
"To build the platform that owns India's event occasion — operating Salt & Pepper managed food kitchens and curating every other event service, city by city, across India."
Four customer segments,
one occasion to get right.
Corporate & institutional
What they want: reliability, transparency, zero last-minute risk.
Deepest aspiration: the event reflects well on the organiser's professionalism.
Professional associations
What they want: quality food that matches the stature of the occasion.
Deepest aspiration: the association's reputation is upheld; members are proud.
New & relocated residents
What they want: find a reliable caterer quickly, with no local network to fall back on.
Deepest aspiration: belong, feel settled, and not get burned in an unfamiliar city.
Permanent residents
What they want: familiarity, personal trust, a meal that feels right.
Deepest aspiration: the occasion is honoured; guests feel cared for.
After 25 years each at Toyota and Nokia,
we decided to build something together.
Prantik Sharma
Strengthened digital marketing and sales to improve customer reach, engagement, and conversion.
Kaushik Sharma
Led digital transformation initiatives focused on simplifying processes and improving operational efficiency at scale.
Through this experience, we saw how the right use of digital tools can improve both growth and efficiency.
When we looked at India's event management industry, we found a large and growing market that still depends heavily on fragmented lead generation and manual coordination.
We founded Salt & Pepper to help address this gap — supporting event businesses with structured digital demand generation, better customer engagement, and operational efficiency at scale.
How we run it A Board of Directors (majority vote, quorum 2) oversees five CXO functions — CERO, COPO, CFO, CPTO, CRMO: zero overlap, every P&L lever owned, no function unowned at any phase. Salt & Pepper runs on Claude AI across all functions — financial modelling, risk, product & GTM — efficiency built in from Day 1.