Built by operators.
Not listers.
Salt & Pepper is an AI-native event services marketplace. Food catering is operated directly through Salt & Pepper-managed HACCP kitchens. Every other event service is delivered through verified partners. One booking. One platform. One point of accountability.
The Indian events market is ₹4–5 lakh crore.
No platform owns the occasion.
Not fragmented — unstructured. No published prices. No standards. No paper trail. Every previous platform that structured a market — Zomato in food delivery, OYO in stays, Ola in mobility, Urban Company in services — faced the same resistance from incumbents. That resistance was not a risk. It was market validation.
The organised segment is growing at roughly twice the rate of the unorganised market. The structuring has begun. Salt & Pepper is built to lead it — starting with food, because food quality is what makes or breaks an occasion.
Own the event occasion.
Every city. Every customer.
Guwahati is the proof of concept. The playbook is the product. List quality venues first, convert the best ones into Salt & Pepper-operated kitchens, expand to direct customer bookings — replicated city by city across India, until Salt & Pepper is the platform that owns every event occasion.
"To build the platform that owns India's event occasion — operating Salt & Pepper managed food kitchens and curating every other event service, city by city, across India."