Plan your next event in one booking.
Not ten phone calls.
Salt & Pepper is an AI-native event services marketplace — food catering operated directly, every other event service delivered through verified partners. Transparent pricing, HACCP-standard kitchens, one point of resolution.
First 100 customers get ₹1,000 off their first booking · Guwahati · Oct 2026
India's events market is unstructured.
No platform owns the occasion.
Not fragmented — unstructured. No published prices. No standards. No paper trail. Every event today requires 6–10 vendors booked across phone calls and WhatsApp. No one is accountable when something goes wrong.
For customers
- A single occasion — wedding, corporate dinner, ceremony — needs venue, caterer, photographer, decorator, musicians, makeup, priest
- Opaque pricing; negotiate every vendor separately
- No quality guarantee — when something goes wrong, no single point of resolution
For venues & partners
- Irregular, unpredictable demand — dependent on word of mouth
- No growth path for quality-focused operators — opacity protects the mediocre
- No standards, no discovery — quality operators cannot differentiate themselves
One booking. One platform.
One point of accountability.
For customers
- Book food, venue, photography, decoration, music, makeup — one platform, one booking
- Transparent pricing — upfront, in rupees, food weighed at handover
- HACCP-verified kitchen — every food order, enforced, not claimed
- Clear dispute resolution — one point of accountability
For venues & partners
- Join the platform — immediate discovery, no upfront lock-in
- Platform orchestrates bookings, CRM & demand forecasting — AI-assisted from Day 1
- Verified partner badge — Salt & Pepper quality signal, not just a listing
- Build demand pull — the platform markets the venue, not just the food
An AI-native marketplace,
not a listing directory.
Other platforms
- List caterers — no vetting, no standards
- Customer negotiates directly with every vendor
- No quality guarantee on the day
- No accountability mechanism
- Discovery only — no transaction layer
- Analogue operations retrofitted with tech
Salt & Pepper
- Every partner vetted, standards-checked, audited
- Salt & Pepper owns the customer relationship & payment across all services
- Food quality enforced at every order — HACCP-standard kitchen, not just sign-up
- Clear dispute resolution & refund policy
- End-to-end booking, fulfilment, and review — one platform
- Operations, customer management, kitchen oversight & demand planning — all AI-assisted from Day 1
Three models. One platform.
Salt & Pepper operates food catering directly and aggregates every other event service — venue, photography, decoration, music, makeup, and more — through verified partners. Three progressive channels, one customer relationship.
Digital Venue Partner
Phase 1+
- Any venue with existing catering operations onboards to the platform
- No kitchen investment, no lock-in — immediate discovery on Day 1
- Venues with strong potential get an upgrade path to a managed kitchen
Managed Kitchen Partner
Phase 2+ · Jan 2028
- Salt & Pepper operates the venue's kitchen end-to-end
- Becomes a Salt & Pepper-branded venue; the owner earns flat monthly rent
- Full accountability for food; hybrid for every other service
Direct Consumer Channel
Phase 3+ · Jan 2029
- Operates from the shared managed-kitchen infrastructure — no extra kitchen build
- Food cooked in-house to HACCP standard
- Delivered to the customer's own venue
We're launching in Guwahati first.
Be the first to know.
Salt & Pepper goes live in October 2026 — starting with Guwahati, expanding city by city across India.